Chapter 7 - Verse 20

कामैस्तैस्तैर्हृतज्ञानाः प्रपद्यन्तेऽन्यदेवताः ।
तं तं नियममास्थाय प्रकृत्या नियताः स्वया ॥ २० ॥

kāmaistaistairhṛtajñānāḥ prapadyante’nyadevatāḥ .
taṃ taṃ niyamamāsthāya prakṛtyā niyatāḥ svayā .. 20 ..


Those whose wisdom has been led away by this or that desire resort to other Gods, engaged in this or that rite, constrained by their own nature.
Read the commentary
Their desires for progeny, cattle, svarga and the like deprive them of their power of discrimination, and they resort to other Gods (Devatās), other than Vasudeva, the Self. They engage in rites peculiar to the worship of these Gods; they being constrained to do so by their own nature (prakriti), by that peculiar tendency (samskara) which they acquired in the previous births.